Privacy Policy

YOUR INFORMATION

Privacy Policy

This policy describes the information HiGuppy may collect through the website, orders, accounts, support requests, newsletters, analytics, and connected service providers—and how that information may be used or shared.

Secure HiGuppy customer account and privacy settings displayed on a laptop

Order and contact data

We may process details needed to communicate, fulfill orders, deliver support, and handle claims.

Technical and usage data

Cookies, logs, analytics, security tools, and connected providers may collect device and activity information.

Service-provider sharing

Information may be shared when needed for payment, shipping, hosting, communication, security, and legal compliance.

Information we may collect

Information you provide

  • Name, email address, telephone number, billing address, and shipping address
  • Account credentials and preferences
  • Order contents, transaction references, discounts, refund, and claim information
  • Messages, forms, photos, video, reviews, survey answers, and support history
  • Newsletter or marketing preferences
  • Wholesale, affiliate, breeder-partner, or business-application information

Information collected automatically

The website and connected services may collect IP address, browser, device type, operating system, referring pages, visited pages, interaction events, approximate location, cookie identifiers, login activity, cart activity, and security logs.

Payment information

Payments may be handled by third-party providers. The payment data available to HiGuppy depends on the provider and transaction, and may include payment status, method type, limited account identifiers, fraud signals, and transaction references. Do not send full payment credentials through general support channels.

How information may be used

  • Operate, maintain, secure, and improve the website
  • Create and manage accounts, carts, orders, and customer records
  • Process payments, taxes, discounts, refunds, and fraud checks
  • Prepare and ship orders and communicate tracking or weather holds
  • Provide customer support, care guidance, and claim review
  • Respond to legal, regulatory, safety, or rights requests
  • Analyze website performance and customer experience
  • Send requested service or marketing communications
  • Review wholesale, affiliate, breeder, or collaboration applications
  • Prevent misuse, spam, unauthorized access, fraud, and chargeback abuse

When information may be shared

HiGuppy may share information with providers that support business operations, such as:

  • Website hosting, content delivery, backups, security, and technical support
  • WooCommerce, payment, accounting, tax, and fraud-prevention services
  • Shipping carriers, fulfillment partners, pickup locations, and address-verification services
  • Email, form, customer-support, newsletter, and communication services
  • Analytics, advertising, social, review, and conversion-measurement platforms when enabled
  • Professional advisers, insurers, financial institutions, and business partners
  • Authorities or other parties when disclosure is legally required or reasonably necessary to protect rights, safety, transactions, fish welfare, or the website

Information may also be transferred as part of a merger, financing, reorganization, sale, or transfer of some or all business assets, subject to applicable requirements.

Third-party services have their own privacy practices. Their collection, retention, processing locations, and security are governed by their policies and agreements.

Cookies and similar technologies

Cookies, local storage, pixels, tags, and related technologies may be used for login, cart functionality, checkout, preferences, fraud prevention, security, performance, analytics, advertising measurement, and embedded content.

Browser or device settings can limit some technologies, but disabling essential cookies may prevent account, cart, checkout, or security features from working correctly. Available consent controls can vary by location and the tools active on the website.

Email and marketing communications

HiGuppy may send transactional messages about accounts, orders, payments, delivery, support, or policy changes. These service messages may be necessary to complete a transaction.

Marketing messages are sent under the consent or other lawful basis that applies. Recipients can use an unsubscribe link when available or contact HiGuppy to update preferences. Unsubscribing from marketing does not necessarily stop operational order and account messages.

Your choices and privacy rights

Depending on location and applicable law, a person may have rights to request access, correction, deletion, restriction, portability, objection, withdrawal of consent, or information about certain disclosures.

Requests can be submitted through the Contact HiGuppy page. HiGuppy may need to verify identity, authority, account ownership, or transaction details before acting. Some information may be retained for legal obligations, fraud prevention, disputes, accounting, warranties, safety, or legitimate business records.

Authorized agents may need to provide proof of authorization. Rights and response requirements vary by jurisdiction.

Retention, security, children, and international processing

Retention

Information may be retained for as long as reasonably needed for the purposes described, including order records, legal obligations, accounting, fraud prevention, support history, claims, contracts, and dispute resolution.

Security

HiGuppy and its providers use reasonable administrative, technical, and organizational measures, but no online system, transmission, or storage method can be guaranteed completely secure.

Children

The website is intended for people legally able to purchase the offered products. HiGuppy does not knowingly invite children to submit orders or business applications without appropriate adult involvement.

International processing

Service providers may process information in countries other than the customer’s own. Privacy protections and government-access rules can differ by location.

Privacy FAQ

Does HiGuppy store my full card number?

Payment providers generally handle sensitive payment credentials. The exact information available to HiGuppy depends on the processor and transaction. Never send full card details through a support form or email.

Can I request deletion of my account?

You may submit a request, but some records may need to be retained for orders, taxes, legal obligations, fraud prevention, claims, or disputes.

Will this policy change?

It may be updated as services, features, providers, operations, and legal requirements change. The updated version and effective date should be posted on this page.

Have a privacy or data request?

Contact HiGuppy with enough information to locate the relevant account, order, or communication without sending unnecessary sensitive data.